For anyone that gives a shit, the IX people formed a new company and are kickstarting (well, indiegogo-ing) a new project. they have a manifesto which I like the sound of.
You can read more and contribute herehttp://www.indiegogo.com/projectpossum?a=691696
PROJECT POSSUM MANIFESTO
1. Gaming should be celebrated
Be respectful, but remember that gaming = playing = having fun before you get too serious.
Gaming isn’t daft, but a lot of what happens in games is - maintain that distinction.
Be cynical if you want, but focus that cynicism on cynical people and cynical decisions.
Overuse of jargon is intimidating and tedious.
There are inescapable terms, but remember that visuals can do a lot of the talking for you (e.g. If you show footage of Battlefield 3, you don’t then need to describe it as an ‘FPS’ - even someone who doesn’t game will get the gist)
Don’t patronise or frustrate the main audience by halting everything to explain terminology - refer people to a jargon busting site/app that can be referred to throughout the show.
Focus on why you enjoyed/disliked something from an emotional rather than mechanical standpoint.
3. The show never ends
Whatever time of day it is, there’s always something for the viewer to do. Think:
Talking to the host or guests (Twitter, Facebook, video chat)
Contributing user-generated content (art, music, animation, photos, video, funny glitches, in-game creations (Minecraft structures, Trials Evo levels, Skyrim mods...), incredible gaming moments)
Getting involved in conversations and debates.
Taking part in (asynchronous) challenges.
Organising online gaming sessions.
Competitions that are more than multiple choice phone-ins.
Extended sections of the show exclusive to online.
Gaming is about getting involved, so encourage the audience to PLAY.
Invite viewers to try new game experiences, take them away from their comfort zone.
Employ two-screen TV (dedicated app, social media)
4. Get fantastic people to discuss the fantastical
Developers can create incredible worlds, but it doesn't mean that they're all interesting people.
Tap into the wealth of eloquent, erudite and entertaining writers, critics, musicians, actors, comedians and presenters who will talk passionately and animatedly about gaming.
Get people to talk together, not in isolation.
5. Experiences are meant to be shared
Invite guests/viewers to play the same things to fuel conversation and add to the sense of community.
Encourage the audience to be more analytical about what they play, how they play and why they play.
Whether viewer, developer or celeb, gaming fans are all gaming fans - it’s a great leveller.
6. Admire the past, but don't rose-tint it
Celebrate progress - gaming thrives on it.
Retro has its place (and that place is context and education)
No more 8-bit homages.
7. Revere artistry and musicianship
It's often what we cherish most about a game.
Incorporate both aspects in a relatable way - stay out of Pseud’s Corner.
Focus on the aesthetic, not the technology - polygons, textures, bump-mapping, etc. all out.
8. The home of gaming isn’t just the living room or bedroom
Don’t underestimate (or malign) the power and reach of mobile, browser and handheld.
Reflect the new no-borders nature of gaming with emphasis on on-location shoots.
9. Don’t do what’s already being done repeatedly elsewhere
Be topical, but don’t deliver news, p/reviews or anything else that you’d find in a mag or on a site.
Use announcements, news and events to provoke discussions on subjects of wider significance (e.g. Call of Duty Black Ops II = What does it mean to be ‘Triple-A’?)
10. Homage, not parody
If you’re going to riff on a game, think The Simpsons (when it was good), not MAD magazine.